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Vision and Objective
The vision of the World's Strongest Soldier (WSS) company is to create a military competition that measures physical strength and mental endurance while promoting international camaraderie among soldiers.
The company's long-term objective is to grow into the leading strength competition in the world, combining military elements and physical strength.
Format
FORMAT
Format
COMPETITION
The World's Strongest Soldier competition uses military equipment and a military environment as competition tools, creating a completely new competition concept. Competitors emphasize the military spirit of the event by wearing the camouflage uniform of the country they represent. The competition measures strength and endurance through carrying, lifting, and pulling heavy objects familiar in the military world. The World's Strongest Soldier competition will be held for the first time in the world in Finland in autumn 2025
CHALLENGES
Combining strength sports and the military environment makes WSS a unique competition that offers excitement for viewers and the opportunity for competitors to prove their diverse skills.
ORGANIZERS
Organizers
PARTNERSHIPS
"Nearly 40 years of experience in national and international strongman competitions"
World's Strongest Soldier Ltd
Finnish Reservist Sports Federation (RESUL)
The Finnish Reservists’ Association (FRA)
The Finnish Reserve Officers’ Federation (FROF)
The Defence Guilds’ Federation of Finland
Digimagnet Ltd.
PRODUCTION
WSS produces the World's Strongest Soldier competition itself and handles negotiations with partners. The competition is recorded using a multi-camera production. The goal is to distribute the program not only domestically but also internationally.
MARKETING AND PARTNERSHIPS
The format offers diverse partnership and sponsorship opportunities, such as visible advertising space in TV broadcasts and print media. This makes WSS a valuable platform for brand development. The competition also offers the opportunity to market Finnish and/or international defense industry companies. Selected defense industry partners are given the opportunity to bring their unique touch to the event through a signature event or equipment.
CONTACT INFORMATION
"Nearly 40 years of experience in national and international strongman competitions"
MARKKU SUONENVIRTA
+358 500 526 922
KARI HÄMEENAHO
+358 445 545 292
worldsstrongestsoldier.com